THE COMPANY

About Essentia Beauty

Product customization and personalization are currently the hot trends in the Beauty industry.

Our mission is to create something that is unique, able to drive consumer’s desire and enhance brand’s or retailers’s visibility.

Our mission is to better understand changing consumer demands and create products that truly appeal to needs. We work together with our customers to successfully adapt the selected concept to their brand identity.

In order to continuously deliver more added value, Essentia Beauty has developed innovative packaging solutions and ready-to-use formulas. Its integrated design studio is able to ensure customized packaging development.

Our Expertise

Our constant marketing research and long term experience allows us to better understand changing consumer demands and creates products that truly appeal to their needs. We work together with our customers to successfully adapt the selected concept to their brand identity.

PERSONAL & HOME FRAGRANCE
Essentia beauty’s expertise in creative marketing allows us to propose Fragrance concepts fitting with each brand’s DNA, appealing to customers’emotional desires. We work with renowned perfumers able to capture and uncover each project’s uniqueness.
MAKE-UP
Our production partners have been selected for their excellence by product type and their potential for innovation. Therefore, Essentia Beauty is able to develop and produce full make-up product lines offering high performance formulations.
ACCESSORIES AND CREATIVE GIFTS
Accessories and gifts are important for a brand’s success and must combine competitive pricing with creativity and quality. In response to our clients needs, we have enlarged our core cosmetic business to include jewelry, beauty tools and accessories, and bags.
PACKAGING SOLUTIONS
Essentia beauty collaborates with leading qualified packaging suppliers both in Europe and Asia and develops its own designs based on specific innovative concepts. Our internal industrial design team is also able to work on customized packaging requests from development through production.

Our Team

Who’s behind the scenes?

Katia De Martino

Founder and General Manager

Umberto De Martino

Sales Manager

Pierpaolo Beretta

Industrial Designer

Aurélie Vetter

Marketing and product developer

Inspiration