From Les Places D'Or Metamorphosis™ — Transforming Packaging into Objects of Desire Presented at the Places d’Or trade show, Metamorphosis™ is Essentia’s new concept that transforms packaging into true objects of desire. Through a partnership with Italian decorator MAD, the brand combines advanced digital printing and metallic effects to elevate designs, blending artisanal creativity with industrial precision.…

From Beauty Packaging MakeUp in NewYork 2024: IT Awards Winners At MakeUp in NewYork 2024, three innovations were honored with the prestigious IT Awards. Essentia Beauty stood out in the Packaging category with New Age, a refillable monomaterial palette featuring a sliding system and customizable decorative panels, while Weckerle USA and Toa Inc. were recognized for…

From Formes De Luxe Eco-Design Elevated: Essentia Beauty’s Luxe Refilling Philosophy Essentia Beauty blends sustainability with luxury through refillable packaging concepts like the Slide Palette and Smart Compact. In partnership with MAD, the brand enhances these designs with refined decorative effects, creating eco-friendly yet desirable objects that unite ecological values with high-end appeal. Read full article here.

From BW Confidential Essentia Beauty Launches Ozmee, a Digital-Beauty Brand Essentia Beauty is launching Ozmee, a direct-to-consumer tech-focused beauty brand in Italy (rolling out more widely in August). Central to Ozmee is “Morphodiagnosis,” a proprietary face analysis software developed over three years using data from 500 women, which classifies lash morphotypes (length, density etc.). The idea…

From Premium Beauty News Sustainable Innovation in Makeup Packaging Essentia Beauty has introduced refillable make-up solutions designed to minimize plastic consumption by incorporating biosourced materials. At the core of this approach is their patented “On the Go” palette, an eco-friendly, customizable product that combines convenience with sustainability. Available in a refill version, it reflects the…

From Kosmetica